Daegu Chimac Festival


Daegu Metropolitan City has conducted promotions of inviting SNS influencer to festivals of Daegu. 16 SNS influencers around the Asia were invited in last May and July and introduced Colorful Festival and Chimac Festival to their people back home. Over 180 posts were uploaded to various SNS platforms and five million people enjoyed the festivals through SNS.



As a result, 181 SNS posts were published and reached 5.24 million views with 1.30 million ‘Like’. These numbers worth 1.7 billion Korean Won based on Sina Weibo Ads policy.

Recent invitation to Daegu Chimac Festival has invited 12 SNS influencers including 4 Hong Kongers, 2 Taiwanese, 2 Japanese, 2 Chinese and 2 Singaporean.



SNS Followers of recent invited SNS influencers were 2.60 million and average ‘Like’ were 8,000 per uploaded post. Among invited members, Miss Dongzai(董嘉儀) from Hong Kong was a known SNS influencer holding 410 thousand followers.

SNS Influencers invited to Chimac Festival updated their SNS while traveling tourist spots including Kim Gwang Seok Street, Dongseongro, Shinsegae Department Store and Sahu Duty Free Shop. They enjoyed Chimac festival after traveling tourist spots.



While invitation, SNS posts with hashtags of '#韓國大邱'(한국대구), '#大邱旅行'(대구여행), '#大邱炸雞啤酒節'(대구치맥페스티벌), '#大邱colorful慶典'(대구컬러풀페스티벌), '#韓國自由行'(한국자유여행),'#ColorfulDaeguFestival'. The most highlighted content was about Songhae Park reaching 10,000 Like.

SNS users around Asia enjoyed and interested in Daegu while leaving comments like ‘I really want to visit Daegu’, ‘I’ll never miss beer and fried chicken if I visit Daegu’ and ‘I’ve never seen a city like Daegu where best to take photos’.



SNS influencer invitation of this year was held toward varied states due to decrease in chinese visitors by 60% affected to THAAD issue. Japanese of course, Taiwanese and Hong Kongers were invited where travelers are expected visit South Korea.

Mr. Cha Hyeok Gwan, Daegu Metropolitan City Public Promotion Officer, has mentioned that “The marketing with SNS influencers will consistently progress in order to appeal the charming city of Daegu along with correcting or update inaccurate information about Daegu.” and also said “Series of current promotions will be the chance to elevate the value of Daegu.”



* SNS influencer : Person who has influence on social media such as Blog, Youtube, Facebook, Instagram or Weibo.

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